From Kopi to Capsules (WOC Edition)
World of Coffee Jakarta 2025
When we heard that World of Coffee was coming to Asia, and specifically to Jakarta, Indonesia, we knew it was more than just a regional milestone. It was a sign. Asia is stepping confidently into the global spotlight of specialty coffee. And for us at PYROAST, it was an invitation we couldn’t pass up.
Jakarta, a city rich in coffee culture and history, was the perfect setting. But for PYROAST, this wasn’t just another event. It marked our very first appearance at an international exhibition of this scale—and with it came the honour, pride, and responsibility of representing Singapore’s growing specialty coffee scene.
We brought with us more than just roasted beans. We brought stories. Stories of growing up in a family-run coffee factory, of reviving traditional roasting methods and blending them with modern techniques, of chasing the perfect roast for years before finally finding our voice in every cup. Our booth wasn’t just filled with the aroma of coffee; it was alive with conversations about heritage, our craft, and what it truly means to roast with purpose.
One of the highlights of the booth was the coffee capsule tasting wheel, a straightforward yet captivating feature that drew curious eyes and sparked meaningful conversations. Guests explored the nuanced flavour profiles of our capsule offerings while gaining insight into the journey from green bean to brew-ready capsule. We demonstrated the care and precision behind our roasting process, from temperature control to airflow dynamics, showing how each element contributes to the final cup.
What started as simple tasting sessions quickly became something more, our guests described them as immersive flavour journeys. Each cup served wasn’t just a beverage; it was a story in motion. From the bean’s origin to our roasting methods and its final form in the cup, every detail was a chance to connect. Whether guests tasted the vibrant brightness of a single origin or the layered richness of our signature blends, we wanted each brew to reflect the heart of PYROAST, our passion and heritage.
Our participation in the inaugural World of Coffee Asia in Jakarta was both humbling and profoundly enriching. It marked a milestone moment for PYROAST, our first time presenting Singaporean-crafted coffee on an international stage of this scale. More than just showcasing our products, it was a chance to share our story, values, and commitment to quality with the global coffee community. We left Jakarta with more than new connections and insights—we carried home a renewed sense of purpose and a deeper appreciation of our place in this ever-evolving industry. Being there allowed us to connect with roasters, producers, café owners, and coffee lovers from across the region and beyond. There was a shared energy in the air, a collective spirit that reminded us exactly why we began this journey.
This pioneering step in Jakarta has set a meaningful precedent for PYROAST’s journey ahead. As we continue to grow, we remain committed to our mission: to roast with precision, purpose, and pride, and to sshare the joy of Singapore’s local coffee with the world.
Because through it all, one truth continues to echo; “Drink Good, Do Good. Good coffee transcends borders. Great coffee carries its roots with pride.”
World of Coffee Asia was just the beginning.
We’re excited to keep growing, learning, and connecting - bean by bean, cup by cup.